Why should air time, data expire? And data mysteriously vanishes in Malawi

Buying airtime or dat should be treated like nonperishable items

Once subscribers buy airtime or data, companies should have nothing do with it. They have sold the data or airtime and recouped their money.  What else do they need?  People buy airtime or data so that they can use it. Even without expiry date customers will still use it anyway.  It is exploitative and atrocious to impose a negative condition on consumers such as expiry date.


Food products have an expiry date because chemicals (preservatives and colourants) become poisonous after a certain period. Certain food is meant to be consumed within a short period, and so expiry date is important. Otherwise they will rot. This is understandable, but this is different with air time or data.

Buying air time or data should be treated like nonperishable items such that once you buy a product, you should be free to use it as you wish. Any condition attached should be to the benefit of the consumer. For example, customers who buy appliances from shops like Game, Shoprite, Checkers etcusually get a one-year guarantee from the manufacturers. If the product is perfect, they have nothing to do it. You paid for it; you decide how to use it.

Telecommunication companies are involved in unfair trade practices.  They “force” customers to use airtime or data within a specific period. It would make sense if the data or air time was free and not paid for. Because of the unfair business practices, telecommunication companies are making huge profits. For example, many people who buy 500MB of whatsapp data bundles are unable to finish the data within 30 days. So they lose the data upon expiry. Hence, they are forced to buy another bundle when they could have used the data for a long period. And this is expensive.

In Malawi, the segmentation of data bundlesis an added problem. There is a separate data bundle for whatsapp, internet, Facebook etc. Even for internet, there are different categories (e.g. smart social, smart surf bundle, smart standard bundle etc).

On the face of it, this may seem to give customers a wide range of options to choose from. But the reality is that the options are costly to consumers. Since many people communicate on several platforms (e.g. Facebook, whatsapp) and read online publications, it means they have to buy specific data bundle for each of these platforms.

Why not remove segmentation and have data bundles that can be used for all communication platforms as they do in other countries? For example, data bundles for MTN, FNB, Vodacom, Telkom, Cell C can be used for all platforms. Whether you buy a 20MB or 50MB, 100MB or 500MB data bundle you can use it for internet, whatsapp, email, Facebook etc. This is cheap and convenient to customers. It is also adds value to communication.  Can TNM and Airtel do away with segmentation of data?

Credit: nyasatimes